The Gap Fights Back against Kim Kardashian Lawsuit

In the latest development of the KIM KARDASHIAN lawsuit against The Gap, the clothing company has fought back.

Last year celebrity reality star Kim Kardashian  sued The Gap clothing brand for a ridiculous $20 million for using her not-so-subtle lookalike, model Melissa Molinaro in their Blue Navy TV commercials ( The Gap owns Old Navy).  In her lawsuit, Kim K alleged that the commercial “created confusion in the marketplace and violated her rights to her name and likeness.”

Under common law, one who appropriates to his own use or benefit the name or likeness of another is subject to liability to the other for invasion of his privacy.

But The Gap has since rolled up it’s legal sleeves and released a bombshell of it’s own…

In an interesting twist in their legal battle, the retailer has launched an investigation to see whether Kim K’s reputation really was damaged as per her lawsuit. In the scheme of things, this investigation could take about a year to complete, according to The New York Post‘s legal experts.

Investigators for the Gap also intend to speak with representatives from Bebe and Sears, two retailers that used to have professional relationships with Kim Kardashian in the past.

The Gap has a few aces up their sleeves in their defense. One is to prove that Kardashian is “libel-proof,” meaning that her reputation is so bad that no single thing could cause true damage.

Secondly, The Gap also intends to prove that Kardashian is not actually as good a performer as Molinaro, the talent Old Navy hired for the spot.